FutureCraft GTM

From 0 to AI Hero: Cutting-Edge Tactics with guest Nicole Leffer

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts also review the AI research tool, Perplexity AI, and its potential applications for marketers.
and Content Creation
02:13 AI's Role in Marketing and Personalization
03:22 The Genesis of the Podcast
05:38 Special Guest: Nicole Leffer on AI and Marketing
08:14 The Future Impact of AI on Marketing
12:13 Key Focus Areas for Marketers Using AI
13:41 Enhancing Creativity and Productivity with AI
17:32 The Evolving Role of Marketing Professionals in the AI Era
20:44 Mastering ChatGPT for Advanced Tool Integration
23:24 Elevating LinkedIn Posts with AI Automation
26:02 Anticipating the Next Big Thing in AI Technology
29:08 Quick-Fire AI Tips and Tools for Marketers
34:29 Exploring Perplexity AI as a Research Tool
37:50 Reflecting on the First Episode and Future Directions
About our Guest:
Nicole Leffer is a trailblazer in the AI in marketing world. She is renowned for her expertise in integrating general AI technology and helping B2B marketing teams get better, faster, and smarter through her training and insights. She has seen great success as a marketing leader, leveraging AI in her team, and as an early adopter of generative AI. Nicole is dedicated to training marketing leaders and teams on how to harness the power of AI effectively, from content marketing to demand gen and social media. She founded Nicole Leffer Consulting and offers online courses for marketers looking to enhance their AI skills.
Notable Quotes:
"Don't assume it's psychic. You gotta tell it what you want, how you want it, whatever context it needs, like clearly communicate what you want. It doesn't know if you don't tell it." - Nicole Leffer
"The role is going to evolve to be the person controlling AI. You are the director of what the AI system does. You're the one with this institutional knowledge and the human perspective." - Nicole Leffer
Resources:
Nicole Leffer's LinkedIn: Nicole Leffer
Nicole Leffer's website: Nicole Leffer Consulting
“You Are” GPT
Perplexity AI: Perplexity AI
To listen to the full episode and gain more insights into the future of AI in marketing, tune in to the FutureCraft Marketing Podcast. Stay tuned for more episodes featuring industry pioneers and practical tips for leveraging AI in your marketing career.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2
 

Season 1, Episode 0: FutureCraft Marketing Trailer

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation.
Whether you're a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today.
Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI's transformative potential.
No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don't miss a single conversation. The future of marketing is here - let's craft it together on FutureCraft Marketing.
 
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for or have worked for in the past.
Music: Far Away - MK2